The Effect of Self-Efficacy of Those in Their 30s and 40s for Public Value on the Appearance Management Behaviors

Abstract

Purpose: Women in their 30s and 40s are most active in terms of their professional life, and it may be said that the public value of social activities is quite large. Self-efficacy for the public value influences interpersonal relationships in professional life and is also an important factor manifested through the appearance management behaviors. The purpose of this study is to examine and understand the effect of self-efficacy on the appearance management behaviors for the women in their 30s and 40s.

Method: In this study, a total of 577 copies were used for the final statistical analysis data. For the questionnaire’s questions for the development of the scale of this study, a survey method was used for the women in their 30s and 40s for an empirical study. Self-efficacy was used as three factors of physical self-efficacy, social self-efficacy, and task difficulty preference, and appearance management behavior was used as five factors of cosmetic management, skin care, weight management, hair care, and clothing management.

Results: First, among the sub-factors of self-efficacy among the women in their 30s and 40s, and as for the 'physical self-efficacy' and 'social self-efficacy,' it turned out that there was a significant negative (-) correlation concerning 'skin care', 'hair care' and 'clothing care' among the appearance management behaviors. Among the sub-factors of self-efficacy, and as for the 'preference for the level of task related difficulty,' it turned out that there is a significant positive (+) correlation concerning 'plastic management' and 'weight management' among the appearance management behaviors. Second, as for the effect of self-efficacy on weight control among the appearance management behaviors, social self-efficacy and the preference for the level of task-related difficulty turned out to have statistically significant effects. Among the appearance management behaviors, and as for clothing management, it turned out that there was a statistically significant effect for physical self-efficacy, social self-efficacy and the preference for the level of task related difficulty. The rest of the factors did not turn out to be significant.

Conclusion: As the women's social activities have increased, the public value socially speaking has increasingly grown, and it is considered that it is very important for women to take care of their appearance Therefore, it is expected that this study will examine women's self-efficacy and well understand women's interest, so that they can be well-activated in the marketing of the beauty market and the fashion market.

[Keywords] Self-Efficacy, Appearance, Management-Behaviors, Public Value, Women in Their 30s and 40s

---

References

[1] Kim HJ & Lee MH. A Study of Appearance Management Behaviors and Body Exposure Attitudes According to Sex Role Identity. Journal of the Korea Society of Costume, 60(3), 99-109 (2010).
[2] Oh GS. The Mediating Effects of Self Efficacy in the Relationship between Appearance Satisfaction and Vocational Adjustment. Journal of the Korea Society Deign Culture, 22(3), 307-317 (2016).
[3] Lee HO & Ku YS. Study on the Relationship of Appearance Instrumentality, Appearance Concern and Appearance Management Behavior of Women. Journal of the Korea Society of Costume, 68(1), 113 (2018).
[4] Kim JY. The Effect of Interest in Appearance on Efficacy of Image Making of Undergraduates. Journal of The Korean Society of Cosmetology, 18(4), 892-900 (2012).
[5] Yoo H. Differences in Appearance Management Behavior according to Occupational Characteristics and Demographic Characteristics of Workers. Journal of the Korea Society of Costume, 67(2), 17-35 (2017).
[6] Oh YJ & Youn CS. A Study on the Appearance Management Behavior and Self-esteem of Korean Women. Journal of Beauty Industry, 1(2), 153-162 (2006).
[7] Kang MJ & Kim BB. Effects of Self-awareness of Appearance on Management Behavior: Focused on Women in Their 20s. Journal of the Korea Traditional Costume, 23(3), 35-48 (2020).
[8] Yeom J & Choi J & Lee J. Color Reproduction with Drag Queen and Makeup Protection. Protection Convergence, 6(1), 33-40 (2021). [Article]
[9] Cho C. The Second to Fourth Finger Length Ratio(2D:4D) and Its Relationship with Body Composition Parameters in Korean Young Adults. Protection Convergence, 6(2), 35-45 (2021). [Article]
[10] Song JH & Kim KH. The Effect of Narcissistic Tendency on Appearance Management Behaviors and Interpersonal. Journal of Korean Traditional Costume, 23(2), 65-79 (2020).
[11] Yoon H & Kim E. Creation of Public Service Value Based on the Mediating Effect of Customized Cosmetics Salesperson Customer Empathy in the Relation between Middle-aged Women's Cosmetic Consumption Needs and Customized Cosmetic Purchase Intentions. Public Value, 6(2), 28-44 (2021). [Article]
[12] Kim M & Kim E. The Effects of Internal Marketing and Career Motivation for the Protection of Dermatology Hospital Workers on Job Satisfaction and Organizational Commitment . Protection Convergence, 6(2), 46-60 (2021). [Article]
[13] Lee C & Lee J & Na E. Psychological Health Relation between Perception, Appearance Satisfaction, and Happiness of Women Participating in Jewelry Therapy. Protection Convergence, 6(1), 12-21 (2021). [Article]
[14] Lee SH & Park KS. Appearance Management Behaviors of Female University Students by Self-efficacy and Self-esteem. The Research Journal of the Costume Culture, 19(5), 1075-1087 (2011).
[15] Lim KB. The Effect of Self-efficacy and Appearance Interest on Appearance Management and Clothing Purchase Behavior of New Siler Generation. Journal of the Korea Fashion & Costume Design Association, 16(2), 163-175 (2014).
[16] Lee SH & Park KS. Appearance Management Behaviors of Female University Students by Self-efficacy and Self-esteem. The Research Journal of the Costume Culture, 19(5), 1075-1087 (2011).
[17] Lee EG & Cho SS. Relations Among the Social Activity, Self-efficacy and Psychological Well-being of the Urban Elderly. Journal of the Korea Contents Association, 14(7), 196-216 (2014).
[18] Kim JM & Jang HJ. Relationship between Participation Motivation on Leisure Sports Activity and Self-efficacy. The Korean Society of Sports Science, 13(2), 135-144 (2004).
[19] Kang JH & Jung JY & Ko KS. Self-efficacy, Satisfaction, and Purchase Intention according to the Awareness of Wearing Wigs of Korean·Chinese·Japanese Women. Journal of The Korean Society of Cosmetology, 25(2), 245-254 (2019).
[20] Kim HA & Ryu SA & Choi SK. A Study on the Relationship between Appearance Management Behavior and Career Decision Making Self-efficacy of Female College Students in Changwon Province. The Korean Society of Design Culture, 25(3), 87-99 (2019).
[21] Hun KC. The Implication of Bandura's Self-efficacy Theory on the Instructional Method of Autonomy. The Journal of Korean Education, 18, 67-84 (1991).
[22] Han NR & Choi AK. A Study on the Development and Validation of a Secretary Scale. Journal of Secretarial Studies, 20(2), 31-58 (2011).
[23] Yoo BW & Park DH. The Effect of Leisure Activities on Self-virtue and Psychological Well-being: Focusing on Baby Boomers. Journal of Hotel Resort, 15(4), 295-309 (2016).
[24] Kim KY. The Relationship between Self-efficacy and Self-actualization according to Dance Sports Participants Steady Intention of Participation. The Korean Society of Sports Science, 18(2), 77-83 (2009).
[25] Cho HJ & Park KA. The Effect of Emotional Intelligence and Self-efficacy on Teachers' Burnout. The Journal of Korean Teacher Education, 24(1), 251-270 (2007).
[26] Im CH. The Effects of Negative Affectivity on Collective Self-efficacy: A Focus on the Mediating Role of Personal Self-efficacy and Social Support. Journal of Business Administration, 23(1), 75-100 (2008).
[27] Choi IS & Choi HN. The Influences of Covert Narcissism on Social Anxiety: The Mediating Effects of Internalized Shame and Social Self-efficacy. Korean Journal of Counseling, 14(5), 2799-2815 (2013).
[28] Kim IS. Differences of Appearance Management Behaviors among Appearance Management Motives. The Korean Fashion & Textile Research Journal, 19(4), 468-478 (2017).
[29] Choi SK & Kang KJ. The Makeup Behavior and Effect of Psychological Expectation after the Makeup according to Demographics and Contact with Media of Woman. The Korean Society of Fashion Design, 7(1), 81-95 (2007).
[30] Kim HJ & Lee MH. The Effect of Self-efficacy on Appearance Management Behavior of Male and Female College Students. Journal of the Korea Fashion & Costume Design Association, 14(2), 33-47 (2012).



? Source: idsn.co.kr